[elou]

Poorly implemented here, though a sound concept when done correctly.

Information Architects (the creators of iA writer) shared an interesting post [1] on responsive typography that you may find interesting. One rational for having smaller text on small viewports, in addition to saving space, is to adjust for the distance that most readers view content on their phones from. We tend to hold our phones closer to our eyes, sit farther from our desktops, and hold tablets some distance in the middle. Having smaller text on a phone therefore accommodates that. Trent Walton wrote a useful post on the subject as well [2].

1. http://informationarchitects.net/blog/responsive-typography-... 2. http://trentwalton.com/2012/06/19/fluid-type