[revorad]

Are you speaking from personal experience? Or do you know of any examples of consumer apps with 1 million monthly uniques clearing $100,000 a month with a freemium model of $10/month? Did they get to that size and then just sailed along without going up or down?

Dropbox is a particularly bad example to use. Even with an amazing product it took them a while to figure out their growth. They did burn some money in that process. And eventually found that organic user-driven growth was the fastest and most sustainable way - which is exactly what Gabriel is saying in his post.

If Dropbox did not have the cash in the bank to test out various marketing strategies, they would have probably died.

I think the thing you're missing is that there is a growth curve. You don't get to just choose a point on the curve and stay there.

Don't dismiss the premise of Gabriel's post because you're talking about a different growth curve than him.