[nostrademons]

A few alternate strategies, some taken from books I've read, others from people I know:

Build a prototype - of anything, really, as long as it's impressive. Show it to industry contacts. Have them tell you "this is interesting, but it's not really what we need right now. However, if you could solve this problem for us, we'd pay you money for it." Get them to pay up-front to fund development. Build the product with their money. Sell product to other customers. Reinvest the profits. (my day job, also Sun Microsystems and Franz Inc.)

Find a group of passionate enthusiasts. Write software for them, and charge money for it. Partner with a business that benefits from what you're doing. Always look for underserved markets, and then opportunistically go after them with cheap products. Iterate quickly. Take over the world. (Microsoft)

Build website. Convince friends to join. Serendipitously discover that friends tell all their friends about it. Overload servers. Charge money for premium features to keep servers running. Make modest profit off of it. (LiveJournal, Flickr).

Same as above, but provide ways for people to make money off your product (selling services to each other, for example). Take a cut of their revenues. (EBay, PayPal, Second Life, Microsoft).

Get people laid. Profit. (HotOrNot, PlentyOfFish)

[portLAN]

> Show it to industry contacts.

You need industry contacts first. Suggestions?

> Take over the world. (Microsoft)

"Left as an exercise for the reader."

[nostrademons]

"You need industry contacts first. Suggestions?"

Work. Go to trade shows. Hang out on Internet forums with people in your target market. Make friends with folks.

It doesn't work so well for me, because I'm 2 years out of college and not in a particularly client-facing job. However, the OP is 36 and in a big company. You ought to have some sort of professional contacts by then, right?

[portLAN]

I appreciate that you mean well; it seems that you're advising people on how to do something you haven't done, however, which is the same situation as at the top of the thread.

My impression is that the best way to meet investors is to live in Silicon Valley. That sounds like it's leaving out a lot of steps...

[SwellJoe]

"My impression is that the best way to meet investors is to live in Silicon Valley. That sounds like it's leaving out a lot of steps, however."

You'd be surprised how easy the "get contacts" step becomes when you're in the valley. I was. I fought it for years, as I loved living in Austin. But, events where you can rub elbows with investors happen every single week here...it's a world apart from anywhere else.

[iamyoohoo]

Thanks - that comment helped. I'm at that verge now.