[dmix]

There's chrome plugins to opt out of ad-tracking and you can delete your search history.

Everything is optional. You don't have to be signed in or using cookies to search using Google.

That's how I like my information privacy. My only issue is the lack of encryption in gmail (and email in general).

Personal privacy is the users responsibility. There's a technology knowledge gap regardless if the user is using google or any other site. That isn't one websites responsibility.