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by jrockway
4872 days ago
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Podcasts are popular not because they're better, but because they take less time to produce. Say you want to get an idea out. Turn on your microphone and rant for 30 minutes. Done. Now imagine you want to write an essay on the same topic. It's going to take a lot longer than 30 minutes. (People listen to podcasts for the same reason they buy People magazine. It's easy and "social".) |
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