[UnoriginalGuy]

I learned this lesson the hard way.

Imagine two competitors. Mine got to market first, it had a better feature set, and was more similar to what the consumer was used to (based on similar products on other platforms).

But a competitor shows up. Their product had less features and was "different" to the established things. But their product was easier to use, it had better marketing, and people just flocked to it.

It literally took six months for the competitor to match my offering in terms of features but ultimately none of that matters because if the marketing is good and the UI is easy to use people will just work around everything else/put up with it.

By the time they matched my feature set the writing was already on the wall. Even if I had released an update matching their UI it wouldn't have made a damn bit of difference since they already had the reputation/user-base.