[waterside81]

Apart from the other issues people have listed here, I'd take issue with their 50/50 assumption. We've been offered 70/30 right off the bat without any negotiations by Groupon and its competitors and that was as far back as late 2011.

[pccampbell]

In the qualitative research we found all kinds of different splits, but the consistent one was 50/50, with a lot of articles mentioning that the 50/50 was actually worse for the merchant, because Groupon then included processing fees.

At the top level though, we're more focused on the price sensitivity information, so even if we change up the split, we're still talking about a good amount of revenue being left on the table.