[PanMan]

are you sure people would have actually bought at the higher prices? The Groupon revenue is from actual sales, your data is from asking people. People often say they pay a lot more than they actually will press the "buy" button for.

[pccampbell]

Great question. So, we've definitely done a lot of validity checking in the form of pricing out commodities (gold, beans, etc.), but the customers we've worked with have also seen some great lift from the changes guided by the data. You'll never actually know until you put the price out there, but the foundation is pointing towards yes.

That might be our next form of validity checking, pricing out a daily deal, and then selling it. Splash pages aren't hard to build out, after all. More on how we priced out gold here: http://blog.priceintelligently.com/blog/bid/153543/Pricing-i...