[tokenadult]

he is proving he is an equally good marketer

You are entitled to your own opinion. My opinion is that I am not alone in being turned off by Musk. I no longer desire to buy a product from a company he operates. As an astute friend of mine who is both a theoretically trained scientist and active entrepreneur wrote as a comment on the New York Times public editor piece (on my Facebook wall), "Even if you completely accept Elon Musk's analysis, the bottom line is that owning this car is very expensive and a big pain in the tookus." If I spend that much money on what one of my law school classmates once called a "penis car," I don't want the car leaving me feeling like a schmuck or the car company's president acting like a schmuck in public.