I'm willing to bet that's a not-uncommon scenario for a lot of organizations, however. If you're doing continuous querying of large amounts of data, then it's probably worth building your own hadoop cluster (physically or via Amazon), but a lot of people are just going to accumulate data and then make queries against it. Lots of 'active users per day', 'traffic by hour', 'purchases by popularity', etc. only get run to create data for the CEO every morning, or by the marketing manager every afternoon, that sort of thing.