[craftman]

Toyota has a known, controlled and improved process with has been copied (with various success) accross the whole industry. It was possible because Toyota process are conscious, observed and controlled.

Apple process are not conscious. They probably have a lot of talented and devoted persons each doing their best and at the end, it works (at least more often than competitors). However, this is mostly inconscious and hardly repeatable.

That's why there is this Jobs tale: everybody think that if a company has a Jobs clone, he would probably replicate the same spirit, attract same talents and produce same results. This kind of recipe can not be repeated with enough confidence to become an industry standard (such as lean, for instance).