[stcredzero]

> Because as it turns out the market for being an “it” founder and a flavor of the week startup isn’t the reality market. It is the perception market.

Perception Market. Also known as a "reputation bubble."

(Anyone know where the original "reputation bubble" article went? I've been trying fancy tricks with Google, but getting nowhere. The fashion industry and the "it" girl supermodel are prime examples in the article.)