|
|
|
|
|
|
by davemel37
4869 days ago
|
|
|
branding is much more than just being associated with a category. It is about how people perceive your brand. I cannot tell you anything about those brands other than they do something related to that category... Here is a good contrast, "I associate Southwest Airlines with Cheap, No Frills Flights." I don't know anything about those brands... the name doesn't tell me anything about WHY I SHOULD BUY FROM THEM. |
|
|