[antoko]

Considering how many people/companies fail so spectacularly at it, why would it be baffling? I also think you underestimate the difficulty in making things "sound as good as possible" that one quality is the basis of the entire marketing and political industries - and a large component of many others. You're basically saying "It's obvious - just be perfect!" - it is not that easy.

All that being said - I'm really not "applauding" Heroku or their actions (which are what matter) I'm waiting to hear what they'll say. In the mean time I thought their messaging (which matters much less) was good.

[kami8845]

No worries antoko. We're not really banging up on you, just pissed off at heroku :) Their wording was good, better than usual when companies fuck up. But they're deeply embedded in the startup community so good PR with us is expected, betraying our trust like this, however is not.

[white_devil]

> Considering how many people/companies fail so spectacularly at it, why would it be baffling?

It's baffling because it's always meaningless PR-bullshit-we-hope-you-won't-stop-giving-us-money, and people should be aware of that already.