[podperson]

Seems to me like a classy response to a real problem from Heroku.

We all need to remember that there are no magic bullets. The fact that Heroku can get a startup to, say, 5M uniques per day by dragging some sliders on a web panel and running up a bill on a corporate AMEX is pretty impressive.

At some point scaling a web business becomes a core competency and one needs to deal with it. I'm guessing by the time scaling an app on Heroku becomes an issue, if better understanding your scaling needs and handling them directly isn't going to save you a TON of money, your business model is probably broken.