[ibdknox]

Ops guys cost a lot more than just using Heroku, not to mention the cost of simply having the responsibility of servers (even if they are virtual). Never underestimate the value of just not having to think about something, especially when you're small group of people.

[philwelch]

I think the amount of time and energy they've invested in studying Heroku's routing and queueing strategy counts as having to think about something.