| The apps look nice. Videos are solid and the product seems to be well built (without having seen the app itself). Most important thing to keep in mind is that your target market is parents, not the kids. Your challenge is to convey why this is a valuable app for them to put in front of their children. You waste real estate at the top of the page on things that are good for you and not the user. Half of the visible page is allocated to Facebook, subscriptions, and other linkage. Not a good user experience -- I'm not bragging about your app until I have it and love it. If you believe in your product and the app is good, the biggest focus for you should be to get as many people to download at least ONE of your apps as possible. To that end: --If Matryoshka is free, TELL THEM and get it in their hands. If they like one of your apps, they'll download more and pay for them. Don't make the price a surprise, and highlight it if there is none. --Matryoshka is not a good name for an app. I can't pronounce it, which guarantees it will undermine my ability to tell other parents about it. --Nothing speaks louder than customer testimonials. Grab app store reviews and show them off so parents get interested. --I don't want to download apps via a desktop site. Why don't you give people an option to text them a link for download, or otherwise get this link to their phones ASAP. --What if I don't want to watch a video? Give me pictures to look at. This is a competitive space with a lot of power behind it. Being able to market your games is about differentiation and proving value. Parents will download anything if they think it will help their kids. Rely on happy customers to grow your audience. You seem to have a decent Facebook/social following -- I'd focus on how to curate that base and incentivize happy customers to share with others. |