[Sujan]

It's _Sponsored_ Tweets and _Sponsored_ Stories. It's not the same word, but "sponsored" means that it's advertising. Even "Promoted Stories" would be fine, still means the same thing. "Reommended content" is something totally different.

The Amazon example doesn't apply at all, as its internal linking to products. External advertising is clearly labeled as such on Amazon, too.

Disqus shows their advertising on a site of a different person. This changes a lot and makes this especially nasty.