[shiflett]

Broder (the NYT reporter) cites a $101,000 car, but the Model S pricing doesn't come close:

http://www.teslamotors.com/models/options

It could be an honest mistake, but it seems more likely the inflated price is meant to solicit comments like yours.

[correctifier]

From your own page, with options, it can be configured to be more than $101,000. Its likely that they would have a fully loaded demo car, so this is probably right.