[amartya916]

Let me assure you that there was no insinuation of any Apple vs Google flame war in my comment. While breach of trust might see over the top to you, the interpretation was supposed to be quite simple, let me explain:

Most financial transactions do involve exchange of identifiable information; that remains true for online as as well as real world transactions; you are absolutely right about that. However, in all those transaction, you 'choose' to share some amount of information. One of the reasons services like Paypal became popular was the implicit lack of trust in an online transaction; people were more willing to trust an intermediary to keep their credit card information secure, than using it with any and all online merchants. Similarly, I trust Google as a company more than most other companies with my data and that's a 'choice' I made; however, them sharing certain parts of my identity with a multitude of app developers does seem to be something I didn't 'choose' to do. That seems to be a decision that Google took on my behalf and therein lies the "breach of trust" that you seem to have taken an exception to.

There is no flaming involved; I just think Google can do better.