[haishachen]

Great point about targeting the niche markets. We kept the product general enough so that our users could help us find the niche. So I agree with this point completely, and since we have some data points now, we're going to start focusing on specific verticals.

Regarding to your second point about getting people to switch. You are right, "mobile first and responsive" itself is not enough, but simplicity is. From our user interviews, we've found that the single most important reason they switch over to Strikingly is because it takes less time to set up and manage. Also, they don't need to worry about how an edit on the web will look on mobile. The key is saving their time. The majority of our customers have actually switched from an existing website builder or CMS to Strikingly. As for why mobile is important, I think you'll agree that any website today should be mobile optimized. With the growth trajectory of mobile traffic, the importance of mobile is going to precede web in two, at most three, years. The question is what "mobile optimized" means. Taking a complicated desktop website and try to fit it onto a small screen is hard, but the other way around is not (Fred Wilson has an article here: http://www.avc.com/a_vc/2012/12/rethinking-mobile-first.html). Mobile is a catalyst for a web design revolution, with simpler and more intuitive designs. This trend is also happening on the desktop web, and that's why more people are using the one-page design. Mobile first is both a mentality and design shift, and eventually, desktop web design will have to assimilate the mobile experience. Our users agree with this philosophy of ours.

Of course, we are also working on simplifying the whole onboarding process. Some interesting updates will be released soon. Thanks for your feedback!