[fusiongyro]

My takeaway was, if you're going to buy non-paying users and then hunt up VC money to keep the engines firing, you'd better count on being able to go viral, because that's what the VC want to see.

If they had simply charged a reasonable fee, maybe they could have grown the business the old-fashioned way. It would have meant smaller sums of money all along, but maybe they wouldn't have experienced this explosion.