[JCraig]

I have a great respect for the attitude that goes into running 37 Signals. Making something simple, enjoyable, and useful is much more concrete, from a development standpoint, than making something "the best". It also allows 37 Signals to sidestep the trap of defining oneself by competitors. This seems to allow them to spend their energy on making their products and their lives good.

Jason Fried has talked before about the importance of making things simple and easy. Simple and easy to use are hard to categorize as "best" when selling a product to customers or investors. Having more features, doing more work, saying "yes" more often gives you easier metrics to claim "best", but they often lead to overly-complex and difficult to use products and harried, stressed, unhappy employees.