[sylvainww]

How easily is your app found for your major keywords compared to these competitors? If you're #1-#3, then maybe you don't need to change something that is going well.

It is what most experts (the MobileDevHQ, Appcod.es, SearchMan SEO and App Store Ranking peeps) recommend though. I tend to believe them, even if there are definitely other factors in ranking well.

It doesn't have to be tacky, like a list of keywords. Maybe those few keywords can make for a nice, short tagline?

[interpol_p]

Thanks for your reply.

I put the keywords in my app's keyword metadata section. My app shows up at about #18 for the given key phrase (it's a two-word "key word").

My main concern is that people don't know what my app is about due to it not being explained in the name. However, it is quite popular, so I am conflicted about losing the simple branding in favour of a more SEO-heavy name.

That said: I have added a tagline to the upcoming update and will see if that effects discovery.

[jonjon34]

If you don't make just a list of keywords, then I think you should go for the more SEO-heavy name.

When searching and seeing the results on a device, if your current app name is what comes first (it should be) then your potential users will mainly see that. I think it's something like the 19 first characters that display on the App Store before the "..."