[jalfresi]

Interesting analysis, though personally I sit firmly in the camp that software are tools and as such should not express a "personality" or attempt to provide an "experience". For me, this suggests that straight nouns should be used for this sort of thing i.e "Profile" rather than "(Your|My) Profile".

My power drill doesn't refer to the chuck as "Your/My chuck". My toaster doesn't refer to to the bread as "Your/My bread" and my car doesn't refer to "your/my door is ajar".