[nnq]

His conclusion is totally against the "the best interface is no interface" UI/X design idea. He goes:

> Interfaces are much more abstract, and much more intelligent; they far more closely resemble social interactions than physical tools.

...therefore if I (the user) feel that I have a social-like interaction with the interface, it means that I am definitely noticing it IS there, whereas if I can feel it as an extension of self, I can get more easily to just ignore it once I get used to it and actually feel that there is "no interface". It's easier to ignore the hammer in your hand the person you're talking to, at least for me (and I believe for most social people).

Then again, if you are creating something like the UI for an ecommerce site, you probably want to give the user part of the feeling that he is in a real shop, that implies a real physical interface, so you say "Your shopping cart" - but I'm not sure this is necessarily a good idea.

Imho, OP did a good analysis of the interaction perspective, but somehow managed to arrive at what is 90% of the time the wrong conclusion (but then again, maybe my 90% is his 10%...).