[Silhouette]

That's the kind of dismissive attitude that kills web companies. If there's one thing we've learned from usability research, A/B testing and the like, it's that seemingly subtle changes in details can make a huge difference to overall effectiveness. And if there's a second thing we've learned, it's that what programmers or web developers assume is best is a lousy indicator of what is best when you actually measure results.

Presenting material in a way that resonates with the target audience of each particular product or service is important, and a little time spent getting it right will almost certainly generate more benefit than writing code for the same amount of time.

[amirmc]

Nothing in the OP refers to A/B testing, Usability testing or in fact any kind of testing. At all.

[Silhouette]

That's irrelevant. There are multiple reasonable possibilities here. Saying "Do X, now get on with coding" as if X is somehow obviously the right answer is a very dangerous attitude. The original article might not have mentioned those kinds of testing explicitly, but still, professionals decide among various choices being considered based on merit, not personal preference.

[amirmc]

I find your comment odd (in that I am confused by it). The top comment (which you seem to take issue with) isn't any more useful to anyone than the OP itself. I took it as a bit tounge-in-cheek. You state that professionals make decisions based on merit rather than personal preference and yet the OP did the exact opposite. So neither the OP nor top-commenter are taking the 'professional' approach here.

FWIW I agree with pretty much everything you said in your previous comment (although perhaps not the first sentence).

EDIT: Or perhaps his last sentence irritated you? If he'd omitted "Now, get back to writing code!" would you still feel the same?

[Silhouette]

I think we just interpreted the original comment differently. I didn't sense any humour in the point being made, only in the flippant final line, and I strongly disagreed with the basic point regardless of anything related that the original article did or didn't mention. If I misunderstood then the poster has my apologies.