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by bambax
4882 days ago
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I also immediately noticed the ligatures and found them disturbing too. I'm not sure I can explain why but I'll try. It may be because the first and most prominent ligature is in the title... and the word "suck" - ligatures are unusual, even in print, let alone on the web => they're distracting (I found myself chasing them on the page to see if they were also in the article -- turns out they're only used in some subtitles, but the rule isn't clear to me) - ligatures are kind of "classy" (?), and the phrase "suck less" is very colloquial => the contrast is unpleasant (like seeing someone in a tuxedo, covered in mud) Finally, the home page of wefunder is completely different, with basic sans used for copy (font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;) and 'ChunkFiveRoman' for titles (?) In short, the typography seems to be a little all over the place (but that's just my opinion). |
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We're going through the flow and experimenting with a lot of type choices, and your point about the tone really rings with me. I expect to put ChunkFive on the bench soon, to be replaced by something with a little less angst, though I expect it to still be a slab-serif. As far as Abril Display (what we're using for headings on these featured startup pages) is currently used, we could improve. I think the actual use of ligatures helps give a bowtie look, but it's not necessarily what we're looking to do. The tone of the brand going forward will be key for that decision. IMO Abril Text, being used for the body copy, is a good typeface for long format reading. Though however I try to justify it, we've got some serious typeface gloat happening, and we'll start to see them tightening up over the next few releases.
Thanks again, much appreciated thoughts.