[nwh]

> I think marketeers leveraging "my" tend to envision that we will come to think of their product as like some treasured childhood teddy bear that we hug firmly to our bosoms each night.

I'm not sure if it is as pronounced anywhere else, but my area has a lot of shops that use the prefix in their name.

My Chemist

My Hairdresser

My Bookstore

My House

All places I walk past regularly, and they're all equally as awkward. Same goes for interfaces trying to emulate the same thing.

[trafficlight]

Interesting. I don't think this is a thing at all where I live. Where do you live?

[nwh]

Australia. I suspect it's a localised thing.