[dylangs1030]

Disclaimer: I'm not in a position to use this startup, but my parents divorced when I was young.

I'm going to be that guy. I really don't like this startup, or at least how it's presented.

I have never seen a startup's front page focus so exhaustively on a founder's background. After reading about her story I'm not motivated to look elsewhere.

Her story garners a lot of sympathy, but how does the company work? That's all I care about when I go to a website's page. And it's not immediately presented. What I'm hit with first is the name, tagline, graphic and founder's story. I get that she went through divorce. The part about the judge is particularly riveting. But I, personally, don't feel it is as professional as it could be. It doesn't need to be cold, but this is trying very hard to be relatable.

I'm not trying to be cruel, I'm just being honest. I hope I don't offend the founders.

[davidbalbert]

It looks like OP it's just a founder profile. The company's home page[1] is much closer to what you would expect. I was initially thrown off too, though.

[1]http://wevorce.com/

[Jplenbrook]

I still think the homepage leaves out a lot of the value. The explainer video only sets the problem, not the solution.

Problem: Divorce is messy and it's the second most stressful event you and your Children will ever go through. The average divorce takes a year with many dragging on for many years,and inculde _________ trips to court with an average cost of $27,000.

Solution: Our initial trial of 104 families Wevorced in an average of 89 days with 1 trip to court (That's not per family that out all 104 families) and our service costs a fraction of what is normally paid in court fees.

We are able to this using our 6 step process _______ instead of the traditional adversarial __________.

[dylangs1030]

Yes, that makes much more sense. Thanks for the link.

[gbelote]

This actually isn't the homepage of Wevorce, which you can find here: http://wevorce.com/

We (Wefunder) are featuring Wevorce as startup of the week. We focus on the founders because we love the team and want to present the company from their angle.

We should probably do a better job of clearly separating the Wefunder and Wevorce brands.

[dylangs1030]

Ah I see. Thank you for clarifying that. I was operating under the assumption this was showcasing a startup.