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by explicitlyme 4868 days ago
10 people targeting the same keyword. Only 10 spots on page one of the SERPS, if the on site content and site is well built, then who gets the top spot?

The machine isn't clever enough yet to get the perfect answer, and till it is, humans and marketers will continue the manipulation of visibility in pursuit of traffic and revenue. It's sad, but it's a fact.