[CKKim]

Totally with you. I was enjoying the amusing tone of the piece but he lost my sympathy at:

"Before, SEO was the game of really skilled people, you know like professional poker players. You had to know the game, know when to raise, and when to bluff."

Then with the "Maybe I should find another job?" I thought this has got to be satire. Well played, sir.

The way the piece is framed, the writing style, surely a work of humour?

[bmac27]

I agree; that last comment gives it away. I've been doing enterprise-level SEO for several years now as a day job and it's not as if algo updates are so frequent and far reaching as to make it difficult to keep up with. Most major updates from Google and the other engines are predicated on two major themes:

-Rewarding relevant, informative, keyword-rich content focused on specific topics and punishing sites that construct thinly constructed (UGC or otherwise) pages, particularly those who do it in huge numbers.

-Rewarding sites who links from similarly relevant, authoritative sources gained organically and punishing those who acquire links through artificial means (either through direct purchases, purchasing domain portfolios with thousands of backlinks etc.)

There are nuances that are market-specific that require slightly different approaches and concentrations (e.g. health care) but those are the main things folks should concern themselves with. There's no black magic behind it unless you're doing something shady to begin with.

[explicitlyme]

It was meant as humour, for other SEOs in reality. Kind of an in joke that took the hard part of our job and made it funny. Frankly, as in any industry, you have to adapt. (I am the Author of that site)

[illuminate]

From his twitter postings, I don't believe this is fake.

[CKKim]

Ah, thanks for this and your comment elsewhere in the thread. That Twitter link, for those also intrigued: https://twitter.com/rishil.