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by aiurtourist
4871 days ago
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If you're thinking of making this an app, consider two processes: Mine: 1. I realize I need something and don't know where to find it.
2. I look around for a person who looks like they work here.
3. I ask said person. Yours: 1. I realize I need something and don't know where to find it.
2. I magically and suddenly remember, "Oooh, there's an app for this that I downloaded last night when I was looking for apps that would improve my shopping experience."
2. I pull out my phone from my pocket.
3. I unlock my phone.
4. I navigate around my phone looking for the app which takes a while because I can't remember the name of the app or the icon.
5. I open it and wait for it to load.
6. I wait for geolocation to warm up while it tries to figure out what store I'm in.
7. I finally get a button that says "Ask now."
8. I click the button and wait.
9. A squawky voice attempts to help me, but by now I've forgotten what I'm looking for. I'm really not trying to shoot you down, but I think you could find a bigger problem to work on. :) |
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Btw, I think it explains the lack of user traction of apps like Aisle411, ShopKick, etc. They take too long to use and they don't "fit" well with a shopping trip.
What keeps us churning on this space is the magnitude of the $ spent. $1.4T spent annually in low-service stores (e.g. Walmart). These formats have minimal shopper-facing technology (lots of great supply chain stuff) and have evolved slowly.
So, that goes us thinking ... so far, still thinking