[flexxaeon]

> But, in our early tests, what we found is that shoppers quickly move from "where is x?" to "what do I need for y?"

I figured that would be the case. I imagine that there would be a "HelpPing administrator" (similar to live chat support on websites) that could a) jump in to assist on more complex questions and b) assist in mapping those complex questions into the system algo?

I like the idea. Get out there and do it. I hope, though, that the button isn't gonna look like the "easy button" from Staples ;)

Edit: Also, check patents and/or patent asap

[fitandfunction]

The "prototype" you see in the video is actually a Staples Easy Button with a piece of paper taped over it.

You don't like the shape?