[ravenp]

That mouse came out of nowhere and scared me.

I think conversion is based largely on who it is visiting your site. It's aimed at the nontechnical type of person, so getting traffic from somewhere like HN is going to kill your conversion rate. What are your traffic sources?

[humbyvaldes]

Most of the traffic that signs up comes from google. I had some dumb luck with ranking on the first page of some good related keywords... Other unrelated traffic just bounces off this page... The mouse is really the only idea I can think of to show it's editable right there. I tried a video but most people didnt watch it. It's pretty funn too https://www.youtube.com/watch?v=yBo4nxoWTes