I don't think you read his article very well. He doesn't give a shit about making money. He's just pointing out that in the Disney comic system there are no royalties and artists get exploited.
I don't think this is particular to the Disney comic. How many game developers are being paid proportionally with sales? Usually sales and marketing people are the ones with those benefits, not the content generators. On a flip side, is not like they invest any money on the final product as they are generally being paid as a regular job.
Before 7th generation pretty much everyone paid royalties in the games. I believe one of the major reasons the industry is in shambles now is that, with the advance of the 7th generation, 3d parties moved to cut off royalties either by acquiring studios or by rigging contracts.
Still, 3d party owned studios working on profitable titles are paying bonuses that are proportional to sales more or less. For example, check out Activision vs. Infinity Ward GMs lawsuit.
I think that with respect to game royalties, that ship set sail a long time ago. Publishers in the earliest generations would often give creators huge royalties, and it's just been on a gradual decline since then.
The topsy-turvy situation the industry is in now, though, has countless factors - it's going to be discussed for years to come, and the signs of disruption are appearing on all fronts.
How many game developers do everything in the game and then get their game marketed in his/her own name. Then people would buy a lot of copies because of the name and the original author will not get anything.
You have to remember, selling a duck comic carrying the names of Carl Barks and Don Rosa is a very big business here in Europe. The comic's don't sell because of Disney, because of the ducks themselves. People adore those two gentleman.