Hacker News new | ask | show | jobs
by cygx 4879 days ago
One should note that they claim trademark by 'common law', ie they argue that the association of the term 'Space Marine' with Warhammer 40k is so well-established even in the realm of ebooks that they own a de-facto trademark without having a registration (yet).

Basically, GW is the largest fish in their pond. They are trying to expand into a bigger one and are testing the waters by eating their first small fish.