[guynamedloren]

Well its not just any organization... the organization's sole purpose is promotion (or at least that's what I gather from the name, National Fluid Milk Processor Promotion Program) - and the internet happens to be a damn good place to promote, especially on a memorable domain like milk.com. And $110M a year revenue over 10 years is $1.1B revenue, and I think milk.com would probably still be relavent and valuable 10 years out. So $10M of $1.1B doesn't seem so bad at all.

[blowski]

Assuming, of course, that their business model predicts that over the course of those 10 years $10M extra profit will be made from having the domain milk.com.

I have no idea about the milk business, especially not its promotion. But I would imagine that few people would not spend as much money on milk because this organisation does not own the domain 'milk.com'.

It's more likely to be bought by a corporate wanting a pretty memorable domain.

[AimHere]

Perhaps the domain holder is from the Magrathean School of Business Administration, so his strategy is to go into hibernation until his customers can afford the product...