[chrisbennet]

"I made it so that the adwords landed on a dynamic url which would grab the keyword they searched for, load it strategically throughout the webpage in specific locations including description, title, keyword tags. This increased the page value in Google's eyes, and brought my cost per click down to $1.68 which was a huge savings!"

This reminds me of shill bidding; instead of fake bids that drive up the apparent value, your insert fake content (keywords) and thus fake "votes" for the searched term on your page. That doesn't strike you as a little scammy?

The Google algorithm is supposed to let me find the item I'm interested in. Your fake "detour" signs may drive more traffic to your web site but they detract from the usability of the web search for everyone else.