[josh2600]

I can appreciate the content of this article. I believe the author is correct about a number of things. I wonder though, if the author understands just how much his bizarre use of capitalization undermines his point.

If you are trying to apply accents to specific words, you'd be much better off with an underline or the even subtler italization. The random caps and questionable word choice throw me off. Why, for example, does the author refer to his engineers as ninjas and what does that have to do with their qualifications? I thought we were done hiring rock stars and samurai and that we could return to the days where professionalism was important.

In short, I appreciate the message, but despise the delivery. If you can afford to hire PHDs, ninjas and other such elite folks, you can afford to hire someone to edit your writing, and you should.