[harshpotatoes]

Without further details from Coke, I believe you are absolutely correct. Oranges do not have constant flavor throughout the year, and the various species of oranges which mature at different points in the season have quite different flavors. For example, in Florida, Valencia oranges rippen after decemeber for a few months, and are probably the most delicious orange you will eat. This supply of oranges is not enough to last the whole year, so most of these oranges are squeezed, pasteurized and stored for later use. The rest of the year, you might squeeze naval orange (kinda shitty orange), early-mids, or other oranges. Even worse, oranges have varying flavor throughout the season. When Valencias first come into season, most are half ripe, or half green. Maybe only for a few weeks out of the year will you get that perfect tasting orange. And god help you if those oranges are oragnic, and half of them are covered in mold.

Rather than sell you an orange juice with varying flavor throughout the year, or even throughout the season, it is much less wasteful and much higher yield to blend the oranges together to produce some rather fine tasting juice. All of the companies receive these blends (and essentially the same blends), the only difference between the companies is in what they do with these blends. Some choose to produce a less bitter juice, or sweeter, or more pulp. etc.

Anyways, it's not clear how their algorithm is different from this advertisement.

[curiousDog]

Damn that's a lot of knowledge on Oranges :-)