[eksith]

>This kind of comment shows how little knowledge you have about NoSQL and SQL.

Try not to be condescending and your point will be better received. "Right technology" as I'm sure you're aware, has as much to do with subjectivity as appropriateness. Familiarity, workflow, ease of use (and did I mention familiarity?) cannot be overstated even when the perceived benefits are considered.

Read: religion.

Some of the people who rally against NoSQL may be deriding it from a knee jerk reaction, however others are simply frustrated with developers who, as Ted Dziuba would say, "value technological purity over gettin' shit done".