[tokenadult]

From the co-founder quotation in the article: "There’s no obvious leverage in being part of the AOL media network, and there’s no synergy and integration." That's the rub. AOL used to have more "network effects" than everyone else in the online business, and that didn't help them figure out how to provide value for their business partners. My prediction for Facebook corresponds to this: "Facebook will go the way of AOL, still being a factor in the industry years from now, but also serving as an example of a company that could never monetize up to the level of the hype surrounding it." Gathering millions of pairs of eyeballs is a wonderful achievement, but helping business partners for your network find value by how they are able to reach users through your network is even more wonderful.

AFTER EDIT: The submission of the story here did more to prompt me to interact with About.me than anything I've done on an AOL property in the last two years, so I guess it is a good move for About.me to go independent again.