[ceeK]

Some interesting points in Paul Graham's post for sure, some especially relevant.

In reply to your first point, I am speaking to the right people at the moment. However, I am not sure about how to proceed after. Closing the deal so to speak. I have been winging it so far, but some solid advice would be ideal.

Secondly, I suppose, there are actual users. Paul Graham's point of not wanting to get your hands dirty is probably my downfall here. In the most ideal situation someone would come along and love doing all the marketing, copy, emailing clients and maintaining PR. Is the real solution to simply 'brute force' the matter? Spread the word where ever possible? How do I not come across as spammy in such a scenario?