That goes for most of the stuff on that list really.
I forced myself into reading the full piece but just the way this piece was written smelled of Apple-camp brainwashing and gave the impression that there is nothing in the world the author would wish for more than personally be within the same room as Steve Jobs.
While some of the points on good design were certainly valid, they are hardly exclusive to apple. All in all it was quite an embarrassing read, really.
I would suggest that Apple is useable because they don't need people to navigate a wide range of products. Just
~7 top level items, then get more specific.
Download, songs.
Buy, iPod
Buy, MacBook Pro
And then they get a world of options. Amazon is stuck because, most of their options don't really help. I want to buy Electronics, Home Appliances> Air Conditioners, Fans & Heaters> Space Heaters > (Showing 1 - 24 of 1,338 Results) now what?
While I do most of my shopping at Amazon, I think the sight is clunky but functional. Type what you want into the search bar or pick one of the nice pictures that looks correct, and is in your price range. Granted it works, but it's not really elegant.
I forced myself into reading the full piece but just the way this piece was written smelled of Apple-camp brainwashing and gave the impression that there is nothing in the world the author would wish for more than personally be within the same room as Steve Jobs.
While some of the points on good design were certainly valid, they are hardly exclusive to apple. All in all it was quite an embarrassing read, really.