Why? To me it seems simple supply & demand problem. Access to fire-hose is not so expensive. Hardware is dirt cheap, code is not complex either so you can go with relatively cheap junior developer for such problem. Also it takes only a little of manager's time.
It would be completely different matter if we were talking about finding patters, predicting trends, etc.
It would be completely different matter if we were talking about finding patters, predicting trends, etc.