I tried to sign up for the end of the world sale, but their servers were down and they won't honor the discount now. I don't blame 'em... but would love it if they threw me a bone for something like PHPStorm.
They do, it's a really painless process. I submitted an application during the end of the world sale and within a day or two I had a licence. I then felt bad at getting it for free during the epic sale, so I also bought an intellij license out of my own pocket to even things up :)