We have the conversion ratio posted on the homepage itself and want users to know what it is. $1 = 10 Honey.
Also, we are giving users more than market value on products and selling brand new products under retail. The same products would be more expensive if you were to buy them directly from the store.
If this is true it would make even more sense to drop down to 1:1 so that users would "get it" and not have to familiarize themselves with a new market.
Converting $1 = 10H might seem like a simple conversion, but you'd be surprised how difficult it can actually be for many general consumers. I've seen people bring out calculators to split a $130 bill evenly between 13 people.
Understandable and I think your point is certainly valid.
We're testing to see what works and what doesn't right now. If you think about it, people are more likely to buy or sell if the number is higher. But we will only know if people get used to it within a matter of days.
Also, we are giving users more than market value on products and selling brand new products under retail. The same products would be more expensive if you were to buy them directly from the store.