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by run4yourlives
4888 days ago
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In order to be successful, RIM/Blackberry needs to do more than just put out a phone that is equal to the competition (iPhone/Android). They've already had 2-3 years of people leaving them in droves, and those people are now, for the most part, happy with their new choices. Saying: "Look, BB10 can do everything your phone can do" is going to be met with a "So what?" by most of those users. There needs to be something in a new phone to cause people to change. So like I said, outside of a keyboard, which isn't even available yet, I don't see anything in the new phone that does this. At the very best, all Blackberry can hope for is that this phone stems the tide of current BB users opting for other smartphones. That's not going to save the company though. |
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Not really. As far as most people are concerned, all phones are equal. So, do none of them exist? All phones being basically equal works to blackberry's advantage. People choose whatever phone they like aesthetically, as they are all essentially the same (same screens, same CPUs, same memory, same apps, etc, etc).
>Saying: "Look, BB10 can do everything your phone can do" is going to be met with a "So what?"
Ok, but that isn't what was said. You said "its basically the same as my iphone4". That of course entirely depends on the context you want to view "basically the same" in. To a lot of people, all smartphones are "basically the same", so as I said, in that context your statement is correct. If you are making a detailed comparison of features, then both new blackberry models are obviously significantly better than your iphone4.
>So like I said, outside of a keyboard, which isn't even available yet, I don't see anything in the new phone that does this.
A user interface that doesn't actively punish me for trying to use it?