[joshuamerrill]

Engaging post, but I do not agree with the author's assertion that "Buttons can make or break your brand." As a designer, I've spent a lot of time crafting pixel-perfect buttons, but out of these examples, I could only pick out Amazon, Square, and Svbtle (which most people have never heard of).

I think my takeaway from this article was, design attractive buttons that look and work consistently, and then go do work that matters.

[incision]

Yep, the only way I can see this being anything close to "make or break" would be in the case of large, inconsistent, unintuitive icons / images as buttons.